Website builds
Fast, accessible, mobile-first websites built from scratch, designed around your business and easy for customers to use. Every build runs to a signed scope of work.
Hertfordshire
Web development for sole traders & small businesses in Hertfordshire
I build fast, hand-coded websites for sole traders and small businesses across Hertfordshire, delivered entirely online, then keep them running with monthly maintenance and SEO. No local office needed: the same discovery call, build process and support, wherever in the county you're based.
What I do
Two services now, a third on the way
From a simple one-pager to a full booking system, I'll scope it properly either way.
Maintenance & SEO
A monthly retainer covering updates, fixes and ongoing SEO optimisation, so the site keeps working after launch. Blog posts can be added for an extra cost, discussed on request.
Coming soon
AI automation
Custom automation for SMEs: automated documentation, speed-to-lead systems and more. In development.
How it works
From first call to live site
Six steps, all agreed up front, so there are no surprises on scope or price. Most builds go live around two to five weeks after the deposit, once your content and access are in.
01
Discovery call
I talk through your business, what the site needs to do, and what each of us needs from the other to get moving.
02
Scope & deposit
You get a written scope of work to sign. A 50% deposit books the project in and I get started.
03
Secure handover
I set up a shared drive and an encrypted way to pass over logins, domain access and brand assets.
04
Design & build
I design and build the site, then prepare the rounds of revisions set out in your scope of work.
05
Review & refine
You review the work and I make the changes needed, until we both agree the site is finished.
06
Launch & maintain
I help you get hosting set up, take the site live, and settle the final 50%. Afterwards you can keep it cared for on an optional monthly retainer for updates and SEO, with blog posts available for an extra cost.
Pricing
Honest, transparent pricing
Every build is quoted on its own, with no fixed packages, and projects typically start from £300. I keep pricing as affordable as I can, so a sole trader or small business gets a fully optimised website that genuinely helps it grow.
£300 to start
One-page build
A single, custom-designed scrolling page for a straightforward, professional presence online.
- A single scrolling page with clear sections, such as a hero, about, services and a contact section with a CTA
- Custom design, not a template
- Responsive and mobile-optimised
- A working contact form
- Basic on-page SEO
- A handover call and handover notes
- One round of revisions
- 14 days of post-launch bug fixing
More design attention, extra interactive elements, or something special like a 3D design costs more and is scoped separately.
£600 to start
Five-page build
A full multi-page website, fully optimised to help your business grow.
- Five pages: landing, About, contact, work and terms
- Responsive, mobile-first design
- A working contact form
- On-page SEO groundwork
- Analytics set up
- Google Business Profile help
- A handover call and handover notes
- Two rounds of revisions
- 14 days of post-launch bug fixing
Extra pages, or features like online booking, a shop or integrations, are scoped and priced on top.
Thinking of something else?
If you're thinking of something else, like an online shop or a booking system, get a free quote and we'll talk about it.
Get a free quote£40 / month
Ongoing care
- Maintenance and updates
- SEO optimisation
Optional. Cancel any time. If you'd like me to write your blog posts too, the retainer costs more, and the price is discussed and agreed with you first.
FAQ
Questions, answered straight
Do you work with businesses based in Hertfordshire?
Yes. The whole process happens online, from the discovery call through to handover, so I work with sole traders and small businesses across Hertfordshire and the rest of the UK without needing a local office. You get the same build process and support wherever you're based.
What platform do you build on?
Every site is hand-coded as fast, lightweight pages rather than built on a page-builder or template. That means no platform lock-in, quicker load times, and a site made specifically for your business.
Do I own the website?
Yes. Once the project is paid in full, ownership of everything built for you, including the code and the design, transfers to you. The detail is in the terms and conditions.
What is included in a standard build?
There are two starting points. A one-page build is a single, custom-designed, responsive scrolling page from £300, with a contact form, basic on-page SEO, a handover call and one round of revisions. A five-page build is a full responsive site from £600, covering a landing page, About, contact, work and terms pages, with analytics, Google Business Profile help and two rounds of revisions. Both include 14 days of post-launch bug fixing, and the full breakdown for each is in the pricing section above. Anything beyond those, or features like online booking or a shop, is scoped and priced separately.
How long does a build take?
Most builds go live around two to five weeks after the deposit, once your content and access are in. Bigger builds with extra features or content writing take longer, and that is set out in your scope of work.
What happens after launch if I need changes?
You get 14 days of free bug fixing after go-live. After that, small changes can be quoted one-off, or you can take the optional £40 a month plan covering maintenance, updates and SEO. Blog posts aren't included, but can be added to the retainer for an extra cost, discussed and agreed with you first. Cancel any time with 30 days' notice.
Who pays for hosting and the domain?
Those are yours and paid for directly by you, usually around £10 to £30 a year for a domain plus hosting depending on the provider, and they stay in your own accounts so you keep full control. I can recommend providers, and if you need a hand getting set up, I can help with that.
Can you build an online shop or a booking system?
Yes. Those sit outside a standard five-page build, so they are scoped and quoted on their own. Mention it when you request your free quote and I will price it properly.
Can you help with content and copywriting?
Yes. Content help and copywriting can be added to a build. It affects the quote and is written into the scope of work.
More questions? See the full FAQ on the homepage.
About
Built by someone who wants to build businesses
Verde Optimal was founded by Fabio Verde, and for now it is a one-person studio, so every project gets proper, unrushed attention. The goal is simple: build a business that grows with its clients, one honest project at a time.
Next step
Let's scope your Hertfordshire website
Every build is priced on its own. See how I price it above, then get a free quote and we'll scope it together.
Get a free quote